I THINK.

From the initial meeting to the agreed creative and strategic brief, the ability to quickly focus in on the big picture and main objectives are key to a successful and efficiently handled project. Experience is what makes the crucial difference. I have that experience and it can be counted in decades.

I CREATE.

I never start a job by staring at a blank page. I research. I prepare. I write. I scribble. I doodle. And if needs be, I call up my trusted collaborators and meet in a coffee shop to brainstorm and strategise. Because I’m not a mere decorator, every project I do usually has an idea behind it. Unless of course, decoration is all that’s wanted.

I DELIVER.

When all the groundwork has been done. All the plans carefully are in place,  creative approved and ready to go. The baby has to be delivered. Great design, ideas or campaigns can still falter even at the last stage, if not brought safely to life by a safe pair of hands. This again, is where experience makes a real difference.

ABOUT ME